For anyone who hasn’t been keeping track, nearly three quarters of households in America now have a high-definition television, and are enjoying high-definition programming on a regular basis. As always, television ads have been a successful means for promoting and advertising a product. Unfortunately, for those still producing standard-definition television ads, their product may be quickly dismissed by consumers.
Having grown in popularity over the past few years, HD television is quickly becoming the standard for broadcast programming, with most audiences today being able to differentiate between the two formats. So why haven’t advertisers begun to produce HD ads? With an eye for digital detail, consumers more than ever are recognizing SD ads during a HD broadcast, and it’s leaving them with a bad impression.
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Lighting is one of the biggest ways to make an amateur film look professional!
* Having lights visible in a shot is not always a bad thing. You can make light sources like lamps, streetlights, flashlights, or even tiki torches do double duty as on-screen props.
Fall 2011 Intern
La Salle University, Communication and Art History
This spot was created by Audio Producer Scott Spaulding for the North Dakota State Fair. But this isn’t your average state fair, because this one features performances by Kid Rock AND Cheryl Crow!
This radio spot for Camel Beach Resort was created by Senior Audio Producer Tom Trezniowski. “There was a lot of sound design that had to go into this one,” said Tom regarding all of the background ambience. “I had to really think about what exactly was going on at that house.” This spot has a bit of humor in it too. As the spot goes on, the kids go from running in the house to tying up the neighbors to shooting a dog out of a giant slingshot. How did those kids even get a giant slingshot?
Intern, Propulsion Media Labs
Communications, LaSalle University
In a high-volume production environment, stealing a moment to oneself during a busy workday is imperative. A little diversion is good medicine to fight exhaustion and burnout.
Here at Propulsion, borrowing time here and there offers an employee time to think, time to breathe, re-charge his/her mind, and who knows, he/she may stumble upon the inspiration for a creative idea that will translate into the next great TV or radio spot.
How can you spend that break time?
- Talk about anything thing other than work. Talk about local sports teams, what you had for breakfast, the latest celebrity idiocies, or anything you want.
- Go get some fresh air. Maybe not enough to get tan lines, but some fresh air can do you good.
- Find something funny. Go on YouTube and find a funny video, then share it with EVERYONE in the office.
- Close your eyes and take 10 deep breaths.
- Stretch it out. Even if you have no elasticity left in your body, it helps to just sit back and get some kinks out.
- Grab a healthy snack. Everyone needs a small boost of energy, but opt for a granola bar or fruit. It’s healthier and you won’t have a sugar crash later.
- Play your Nintendo Gameboy, PSP or an online game. Enjoy the brief pleasure from this and let yourself smile again.
- Play time. Keep a super bouncy ball, bubbles or a pack of cards in a special drawer. When things get rough revert to childhood and play a little. You’d be surprised at how good this will make you feel.
- Jam out to some great music. Music is a great mood changer and just a few minutes with a favorite song can lift your mood and put a smile on your face.
- Get your Facebook/Twitter fix. Tweet, status, post, comment, like, or poke as needed.
Or you could “Go Costanza” like in this clip.
10. Bring enough expendables.
You need to make sure you have more than enough batteries/battery life and tapes. Nothing is more frustrating (and looks more unprofessional) than running out of tape or battery life and having to end the shoot before you have the footage you need.
9. Know your equipment inside and out.
Being 100% familiar with your gear will make it that much easier to get the shot you are looking for. Also, if something goes wrong with the equipment, it will help you to pinpoint and fix the problem quickly and efficiently.
8. Be aware of utilities on set.
While on set, one of the first things that should be done is to check your surroundings for outlets. Be sure to plug only one light into a circuit of outlets at once – generally this means use only one outlet on a particular wall.
7. Bring gloves.
The lights will get hot, so gloves are going to be necessary when handling them. (Side note: Be sure that the gloves themselves will not melt or burn when touching hot surfaces. You would be surprised what materials do and do not burn.)
6. Use the microphone best suited for the production (and always avoid using the camera’s built-in mic).
Whether you choose to use a lavalier or boom mic, ALWAYS test the sound before actually shooting to check for ambient noise and/or distortion.
5. Be aware of camera settings.
For audio levels, you want to make sure the sound is neither clipping, nor too soft. Also be conscious of the various aspect ratio and frame rate options.
4. White Balance for every new lighting set up.
3. Get release forms before shooting.
Once set up is finished and before filming, you must make sure you have signed release forms from anyone recognizable in the frame.
2. Leave the location clean and undamaged.
After you have finished filming, always leave the location clean and undamaged. It’s a simple courtesy to the owners of the location.
1. Be respectful to everyone on set.
Whether it is toward talent, other crew members, or your boss, being respectful helps create a calmer atmosphere, makes work run smoother, and keeps networks open for future opportunities.
Intern, Propulsion Media Labs
Communication Major, Villanova University