As those of you who watched this year’s Super Bowl commercials may have noticed, Apple failed to show an ad this year. The reason why this is notable is because Apple made arguable one of the most famous Super Bowl commercials of all time in 1984. The famous ad promoted the first Macintosh by boldly challenging the competition with an ominous promise.
From all of the car advertisements to the “Sexy and Naked” M&M’s, this years Super Bowl commercials were just another reason, besides the game of course, as to why people were glued to their televisions this past Sunday. These days, whether you are a sports fan or not, people are looking forward to the advertisements just as much as they are to the rivals playing on the field. Bathroom break? Going to get more food? You are better off doing that during the game, rather then during a commercial!
According to NBC, advertisers were paying on average $3.5 million for a half minute spot during the game, which is about a half million more than the average cost of a spot during the 2011 Super Bowl. So was it worth it? About half of the commercials were released for viewers to watch online days before the game, and had been viewed millions of times. Do advertisers really need to spend the money for the 30 second spot if their just going to release them online before with no “anticipation” for the best commercial shown on game day?
Either way, the important thing to notice is that the Super Bowl has turned into much more than just a sporting event. These advertisements are to sell their product as well as entertain their audience. Each year the biggest question following the Super Bowl is what commercial was the “best?”
What was your favorite Super Bowl Commercial of 2012?
Check out a complete list of the commercials here: http://mashable.com/2012/02/06/super-bowl-2012-commercials/
And go on our Facebook page to vote for your favorite!
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This year, however, Samsung capitalized on Apple’s absence with a commercial for the Samsung Galaxy Note that takes a jab at Apple’s iPhones. Actually, Samsung has been producing commercials like this one for a while now, but the Super Bowl has given them a national stage on which they can continue this campaign. You could say that Samsung is now boldly challenging Apple with fun-filled teasing.
As an article on mashable.com points out, this is smart marketing on Samsung’s part and Apple’s counter (if they make one) may be telling for Apple’s future after sadly losing Steve Jobs last year. What we may be witnessing is the start of a true rivalry between these two hardware manufactures much in the same vein as Apple’s previous rivalry with Microsoft.
[To see the original article yourself, click on the following link:http://mashable.com/2012/02/06/why-didnt-apple-advertise-during-super-bowl/]
Have your own opinion on Apple’s lack of a Super Bowl appearance? Have an opinion on Samsung’s Super Bowl commercial? Leave a comment or post on our Twitter or Facebook pages to let us know what you think.