Like it or not, the electoral race is practically upon us – and this time around, the excessive political promo spots are about to get up close and personal, on a whole new level. This is a warning; you may not like what you are about to read, but the future is here so you might want to pay attention.
Both Democrats and Republicans are utilizing another TV commercial system that enables targeted audiences by way of DirecTV and Dish networks. The target marketing will be placing ad campaigns that have been personalized directly onto your DVR. In the event that you have a tendency to swing between parties, it is possible you will be getting different ads and plugs than those that have been devout supporters for life. Completely different than the traditional way of targeting, which would focus on the polls of specific demographics, these advertisements will show up directly on any show or movie that you record. Utilizing the same technique of standard mailings, addressable publicizing permits the political party to reach swing voters and desired audiences through the effect of television instead of a mailer.
Similar to remarketing that is done by large corporations and car dealerships, these ads will essentially “follow you” through your DVR. Have you ever logged onto a website, but then after leaving that site, you see ads from them that “follow you” from place to place? The beginning stages of this type of advertising are now taking place on satellite television and the political candidates wants a piece of the action. Luckily the expense of this method will more than likely limit the amount of ads that you will be exposed to. However, since this type of advertising is now available, it will not be long before re-marketing campaigns of all sorts will seep in over the course of the next few years.
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