Did anyone notice the Super Bowl ads this year and their new angle? They did a complete 180 from previous ads that primarily sold cars, half naked women, and were limited to television screens. Sunday’s 2015 ads were a culture shock for us all.
This year automotive ads did not play a big part in the Super Bowl ad games. Last year 11 car manufacturers were involved in 30 second spots during the Super Bowl; surprisingly this year only GM, Honda, Acura, Lincoln, Hyundai, and Ford secured spots for the big game. We can assume these brands did not want to pay the 4+ millions of dollars it cost to air their commercial.
Advertisers also made a more concerned effort to appeal to women. The Victoria’s Secret ad displayed their models clothed in football uniforms, giving a nod to “girl power” within a male dominated sporting event.
Every second our eyes are not on the game they’re on our devices that connect us to the rest of the world. This year included an off air showing of the halftime show on YouTube sponsored by Pepsi. Companies have realized the importance of social media and have decided to save a few bucks by not paying the millions of dollars for a spot during the Super Bowl.
Did you notice any of these differences in the Ad Games this year? If so, did you like them or should they return to its original form?
For more information check out the rest of this Time article! http://time.com/money/3681227/super-bowl-ads-2015/