- The Average American– John Goodman (Roseanne)
Dunkin’ Donuts chose this actor as the spokesman for their brand because they felt he was relatable to the working class customer. Because of his character and profession (plumber) on Roseanne, Dunkin’ determined his tone would translate to the “average American” perfectly.
- Worldly Smart Guy– David Duchovny (Californication)
David was featured in commercials for two big companies: Pedigree and Sprint. His raspy yet smooth way of talking is both calming and commanding at the same time. We will surely be hearing more from him in years to come.
- The Life of the Party– John Corbett (Sex and the City)
This actor has a way of making you feel like a friend, speaking in a casual but direct manner. Applebee’s has employed John to be the “man’s man” in their TV spots. His message presents the bar and restaurant as the neighborhood hangout.
- Rich and Classy– Patricia Clarkson (The Green Mile)
BMW broke the mold by hiring a woman to represent their brand. It is important to note that nearly all other car commercials currently feature a man. Patricia’s sophisticated style is sweet but regal and offers a sense of elegance that the brand was counting on.
- Cool and Nonchalant-George Clooney (E.R)
Mr. Clooney has been the male voice over talent behind numerous promotional television ads, but most famous for his Budweiser ads. He influences the audience with the ability to make things sound and look “cool”. George can woo the ladies and make the men want to be his friend.