For anyone who hasn’t been keeping track, nearly three quarters of households in America now have a high-definition television, and are enjoying high-definition programming on a regular basis. As always, television ads have been a successful means for promoting and advertising a product. Unfortunately, for those still producing standard-definition television ads, their product may be quickly dismissed by consumers.
Having grown in popularity over the past few years, HD television is quickly becoming the standard for broadcast programming, with most audiences today being able to differentiate between the two formats. So why haven’t advertisers begun to produce HD ads? With an eye for digital detail, consumers more than ever are recognizing SD ads during a HD broadcast, and it’s leaving them with a bad impression.